ABOUT THE AUTHOR
Sharon Eastwood, Anne-Lise Riis Jensen and Anna Jordon are directors in Dark Horse Business Consultancy, providing complete equine business solutions . All have an MBA in equine business management (Royal Agricultural College) and all have been involved in equestrian activities and businesses for decades.
TABLE OF CONTENTS
Overview; Part 1: Assessing a business - The British equestrian industry; The livery industry; The external environment; The competitive environment; The resource appraisal; Part 2: Managing a business - Resource management; Strategic planning; Marketing; The Business Plan; Part 3: Case studies; References, Index
* No other book available to bridge the gap adequately between modern business theory and equine business practice
* Meets the needs of students, practising managers and potential business owners
* Uses equine case studies to demonstrate application of the concepts
* Written by a team of consultants who combine modern business knowledge with decades of direct experience of working in the equine industry