Business Management for the Equine Industry – Sharon Eastwood, Anne-Lise Riis Jensen, Anna Jordon

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Značka: Wiley

1624 business management for the equine industry sharon eastwood anne lise riis jensen anna jordon

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Možnosti doručení

Written by a team of consultants who combine modern business knowledge with decades of direct experience of working in the equine industry, this book bridges the gap between modern business theory and equine business practice. After providing overviews of the equestrian industry and the livery sector as a detailed example, Part I (Assessing a Business) sets out how to access the business environment, externally, competitively and with regard to its internal resources.

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Part 2 (Management) goes on to deal with resource management and how to go about strategic planning and marketing, concluding with an overall Business Plan. Part 3 sets out a series of case histories to illustrate the principles as discussed in Part 1 and 2. No other book applies a truly modern business approach to equine enterprise.

ABOUT THE AUTHOR

Sharon Eastwood, Anne-Lise Riis Jensen and Anna Jordon are directors in Dark Horse Business Consultancy, providing complete equine business solutions . All have an MBA in equine business management (Royal Agricultural College) and all have been involved in equestrian activities and businesses for decades.

TABLE OF CONTENTS

Overview; Part 1: Assessing a business - The British equestrian industry; The livery industry; The external environment; The competitive environment; The resource appraisal; Part 2: Managing a business - Resource management; Strategic planning; Marketing; The Business Plan; Part 3: Case studies; References, Index

FEATURES

* No other book available to bridge the gap adequately between modern business theory and equine business practice

* Meets the needs of students, practising managers and potential business owners

* Uses equine case studies to demonstrate application of the concepts

* Written by a team of consultants who combine modern business knowledge with decades of direct experience of working in the equine industry

* No other book available to bridge the gap adequately between modern business theory and equine business practice * Meets the needs of students, practising managers and potential business owners * Uses equine case studies to demonstrate application of the concepts * Written by a team of consultants who combine modern business knowledge with decades of direct experience of working in the equine industry