Horse Business Management: Managing a Successful Yard, 4th Edition – Jeremy Houghton Brown, Marcus Clinton
Detailní popis produktu
- Understanding the market
- Considering available assets
- Developing effective marketing strategies
- Developing effective practices in daily yard management
- Providing a safe and rewarding environment for all involved
- Recognising and providing a high quality experience for the customer
- Providing a solid financial return
ABOUT THE AUTHOR
Jeremy Houghton Brown is a lifelong horseman who has managed a variety of different yards and equine businesses. He was manager of the British National Equestrian Centre and the British Racing School, then head of Equine Studies at Warwickshire College. Jeremy has been awarded the Fellowship of the UK’s Royal Agricultural Societies in recognition of his contribution to the horse industry.
Marcus Clinton is an experienced practical horseman, yard manager, business manager and show and event organiser. He was until recently the head of Land-Based studies at South Staffordshire College, and is now Assistant Principal of Land Based industries at Northumberland College. He is also Chairman of the British Horse Society for Staffordshire. Marcus brings to this fourth edition a rigorous updating of business techniques and new sections on customer care, marketing, safety and quality.
"This is a comprehensive manual dedicated to the management of all types of equine establishments. The text is clearly set out with manysubheadings . . . the book has been extensively revised for this fourth edition and has excellent coverage of business management.". (Australian Veterinary Journal, 11 November 2010)
|Rozměry:||17 x 1.5 x 24.4 cm|